Indian Cricketer and Brand Ambassador Sachin Tendulkar answering media questions during the launch of Adidas Cricket Hardware in Mumbai on Friday, 04 September 2009. Adidas announces its foray into cricket equipment business in the country with the launch. The company"s long-standing brand ambassador Sachin Tendulkar was the main design advisor for the new range. Sachin Tendulkar receives the first bat of Adidas.
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