Creative Head of Balaji Telefilms Ekta Kapoor, Bollywood Actors Neha Uberoi, Arjun Rampal, Malaika Arora Khan, Ashish Chaudhary and Manoj Joshi with Pradeep Srivastava, Chief Marketing Officer of IDEA Cellular at a press conference to announce Popcorn Motion Pictures Pvt Ltd and Balaji Motion Pictures Ltd partners with IDEA Cellular for the forthcoming film ‘EMI (Easy Monthly Installments)’ in Mumbai on Wednesday, 05 November 2008. The tagline of IDEA-‘What in Idea Sirji’ is used in the film.

Photographer: Sachin Kadvekar

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