IPL commissioner Lalit Modi addresses during the press conference to announce IPL joins hands with COLORS to launch a series of entertainment initiatives to attract more fans into the IPL fold in Mumbai on Friday,22 January 2010. COLORS will launch a series of entertainment shows around IPL and IPL players that will not only play out during the 45 day IPL 2010 season, but in the post season as well.

Photographer: Ganesh Lad

Tags: IPL ChiefIPL ChairmanCommissioner of IPLIPL CommissionerIndian Premiere League CommissionerVice President of BCCIVP of BCCILalit Kumar ModiIndian Cricket AdministratorBusinessmanBoard of Control for Cricket in IndiaIPLIPL 2010Indian Premiere League 2010IPL Press ConferenceCo-Owner of Kings XI PunjabBuisnessPhoto Stock