Bollywood Actor Saif Ali Khan addresses media during the announcement of Illuminate Films and Eros International tie up with South Asia’s largest digital entertainment company ‘Hungama Digital Media’, to launch several entertainment services across the three digital screens- Mobile, Internet and DTH in Mumbai on Tuesday, 28 July 2009. The services include a ‘Love Aaj Kal’ game that can be accessed across the internet and mobile platforms and a ‘Love Aaj Kal Social Networking Site Application’ to promote Saif’s upcoming film.

Photographer: Sachin Kadvekar

Tags: Bollywood FilmmakerFilm MakerChote NavabIndian Cinema ActorHindi Film IndustryPromotePromotionTies UpTied UpBusinessBuisnessEndorsementEndorseJaipurPhoto Stock