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Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups addresses media as Sanjiv Mehta, CEO of East India Company looks on during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Sanjiv Mehta, CEO of East India Company shares a light moment with Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday,10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups poses for the photographers during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Sanjiv Mehta, CEO of East India Company shakes hand with Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups after signing license agreement during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Srinivas Dempo, Chairman- Dempo Group of Companies with Sanjiv Mehta, CEO of East India Company and Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups pose for the photographers during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday,10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

An artist gives finishing touches to a soccer action on canvas as soccer enthusiasts watch in Kolkata on Friday, 11 June 2010. Soccer fans around the world are gearing up to watch the World Cup scheduled to kick off in South Africa on June 11 2010.

A Cycle Puller passes the action on canvas as soccer enthusiasts watch in Kolkata on Friday, 11 June 2010. Soccer fans around the world are gearing up to watch the World Cup scheduled to kick off in South Africa on June 11 2010.

Soccer fan Ramesh Chandra Kushwaha welcomes FIFA World Cup 2010 hosted by South Africa in Agra on Friday,11 June 2010.

South African football fans cheer as they watch the opening ceremony of the FIFA World Cup 2010 at the South African High Commissioner’s residence in New Delhi on Friday, 11 June 2010.

South African football fans cheer as they watch the opening ceremony of the FIFA World Cup 2010 at the South African High Commissioner’s residence in New Delhi on Friday, 11 June 2010.

Football fans paint their heads to support different teams of the FIFA World Cup 2010 hosted by South Africa at Haircraft Studio saloon, Dadar in Mumbai on Friday, 11 June 2010.

South African football fans cheer as they watch the opening ceremony of the FIFA World Cup 2010 at the South African High Commissioner’s residence in New Delhi on Friday, 11 June 2010.

Football fan paints his head to support different teams of the FIFA World Cup 2010 hosted by South Africa at Haircraft Studio saloon, Dadar in Mumbai on Friday, 11 June 2010.

South African football fans cheer as they watch the opening ceremony of the FIFA World Cup 2010 at the South African High Commissioner’s residence in New Delhi on Friday, 11 June 2010.

Football fan paints his head to support different teams of the FIFA World Cup 2010 hosted by South Africa at Haircraft Studio saloon, Dadar in Mumbai on Friday, 11 June 2010.

Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups addresses media as Sanjiv Mehta, CEO of East India Company looks on during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Srinivas Dempo, Chairman- Dempo Group of Companies with Sanjiv Mehta, CEO of East India Company and Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups pose for the photographers during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups poses for the photographers during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups exchange the agreement with Sanjiv Mehta, CEO of East India Company during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Sanjiv Mehta, CEO of East India Company shakes hand with Simon Hawkins, SVP & GM, FIFA & Football Business Unit- Global Brand Groups after signing license agreement during the launch of FIFA Collection in India by Amigo Sports in Mumbai on Thursday, 10 June 2010. Amigo Sports signs agreement with Global Brand to merchandise FIFA Collections in India.

Football fans paint their faces to support different teams of the FIFA World Cup 2010 in Guwahati on Thursday, 10 June 2010.

Football fan paints her face to support different teams of the FIFA World Cup 2010 in Guwahati on Thursday, 10 June 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham addresses media during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham addresses media during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

East Bengal Player Baichung Bhutia and Bollywood Actor & Castrol Brand Ambassador John Abraham during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham shows football tricks during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham addresses media during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham plays football as East Bengal Player Baichung Bhutia looks on during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham plays football with East Bengal Player Baichung Bhutia during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

East Bengal Player Baichung Bhutia and Bollywood Actor & Castrol Brand Ambassador John Abraham during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

East Bengal Player Baichung Bhutia addresses media during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

East Bengal Player Baichung Bhutia shows football tricks during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham shows football tricks during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

East Bengal Player Baichung Bhutia and Bollywood Actor & Castrol Brand Ambassador John Abraham during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham addresses media during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham swings football during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

Bollywood Actor & Castrol Brand Ambassador John Abraham shows football tricks during a press conference by Castrol India to announce the promotion and plans for FIFA World Cup 2010 in Mumbai on Wednesday, 03 March 2010.

FIFA World Cup 2010 mascot ZAKUMI with South African Tourism Country Head Medha Sampat pose for the photographers during the announcement of participating in road show in Ahmedabad on Saturday,13 February 2010.

FIFA World Cup 2010 mascot ZAKUMI poses for the photographers during the announcement of participating in road show in Ahmedabad on Saturday,13 February 2010.