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Bollywood actor Salman Khan gestures during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan gestures during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan shakes a leg with dancer Subhreet Kaur during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan shakes a leg with dancer Subhreet Kaur during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan shakes a leg with dancer Subhreet Kaur during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan poses during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Gymnasts perform feats on a vertical wooden pole-Mallakhamb, during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Gymnasts perform feats on a vertical wooden pole-Mallakhamb, during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Gymnasts perform feats on a vertical wooden pole-Mallakhamb, during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan greets the gymnasts of Mallakhamb, during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan greets the gymnasts of Mallakhamb, during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan poses with gymnasts of Mallakhamb, during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Salman Khan poses with gymnasts of Mallakhamb, during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Rajdeep Sardesai, Editor-in-Chief, IBN18 Network with actor Salman Khan & others poses during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Hasleen Kaur poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Hasleen Kaur poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Baba Siddiqui, MLA poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Baba Siddiqui, MLA poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Artist Lalita Lajmi poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Artist Lalita Lajmi poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

TV actor Urvashi Dholakia poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

TV actor Urvashi Dholakia poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Rahul Roy poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Rahul Roy poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

TV actor Dolly Bindra poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Swara Bhaskar poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Swara Bhaskar poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Gulshan Grover poses during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Gulshan Grover poses during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood singers Manmeet Singh & Harmeet Singh poses during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood singers Manmeet Singh & Harmeet Singh poses during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Gulshan Grover signs the board during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actors Gulshan Grover & Salman Khan gestures during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood lyricist Prasoon Joshi poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood lyricist Prasoon Joshi poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Vishakha Singh poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Bollywood actor Vishakha Singh poses for the photographers during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Dancer Subhreet Kaur dances during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Dancer Subhreet Kaur dances during the launch of Thums Up & Being Human’s VEER campaign in Mumbai on Sunday, 23 March 2014.

Vaijayanta Anand, Director, Nirman NGO & V R Iyer, CMD, BOI poses during the launch of Instant Money Transfer which provide Cardless Cash Withdrawal at its IMT-enabled ATM’s, in Mumbai on Monday, 24 March 2014.